Will Hackett
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Data & AI

AI, machine learning and data.

4 articles

AI everywhere is AI nowhere

Will Hackett•Tue, Sep 30, 2025

The tech industry's rush to embed AI into every product is creating exhausted users and half-baked features. Real AI success comes from solving specific problems, not sprinkling chatbots everywhere.

Escaping the AI cost trap

Will Hackett•Fri, Sep 26, 2025

AI feels cheap today because VCs are footing the bill. But that trickle-down model is broken — and the way forward is open source, smarter infra and owning your baseline compute.

Web 4.0: The Pragmatic Internet

Will Hackett•Wed, Aug 27, 2025

My take on the next version of the web given the failures of Web 3.0 and the need for a more organised, user-centric approach.

Teaching AI to feel – the architecture of emotional intelligence

Will Hackett•Tue, Aug 5, 2025

What if your AI assistant could actually feel what kind of day you're having? Not in some creepy sci-fi way, but in a structured, measurable way that makes it respond like a human would—with actual un...

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